Home
Region
China
International
Travel Sectors
Online & Travel Tech
Accommodation
Air Travel
Distribution
Opinions
Brief & Review
Destinations
Business & MICE
Transport & Mobility
Corporate News
Insight
Funding
M & A
People
Reports
Marketing
Trends
Events
About
Search results for “Smarter Travel Media”
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017
|
9:34:37 AM
|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
TripAdvisor to close VirtualTourist travel guide site
01/09/2017
|
10:40:18 AM
|
TripAdvisor subsidiary Smarter Travel Media, home to a number of high-profile content sites, will turn off the lights to VirtualTourist during the latter stages of the first quarter of 2017.
The disappointing life of hotel industry booking site Room Key
07/12/2016
|
10:33:19 AM
|
Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Understanding intricacies associated with digital ad market in China
05/27/2016
|
9:08:23 PM
|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Momondo gears up for digital marketing push in China
05/18/2016
|
9:59:28 AM
|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
|
9:24:08 AM
|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
How TV and mobile technology are changing the face of destination marketing
04/19/2015
|
4:02:09 PM
|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Oyster is the latest to sell up as TripAdvisor continues acquisition spree
10/16/2013
|
11:18:39 AM
|
TripAdvisor has acquired hotel review service Oyster with terms of the deal undisclosed.
1
2
3
4
READ MORE
FOLLOW US
WEEKLY NEWSLETTER
Join our 85,000+ subscribers and stay updated on the lastest China travel news
MOST POPULAR
1
Chinese, Japanese tourist numbers help lift Philippines visitor arrivals in 4 months
2
China welcomes over 1.98 million visa-free visitors in Q1
3
China's largest bank to provide $41 billion in tourism financing
4
Elevating the in-flight experience through innovation
5
China's outbound tourism industry takes flight at a CAGR of 14.40% by 2034
©2022 广州力矩资讯科技有限公司
粤ICP备06070077号
Tell us more about yourself!
*
Airlines
Hotel/Sharing Accomadation
OTA
Travel Agency/Ticket Agent
Destination
Tourism Board
Transportation
TMC/MICE
Comprehensive Tourism & Culture Enterprise
GDS
Cruise
Digital Marketing
Tourism Technology
Tourism Services
Others
Cancel
Subscribe